New Generation Digital Systems

ID73: Hasnaa GABER and Nissrine KHADIR,'Optimizing the costumer experience through AI : a literature review.
ID74: Miloud DAOUD, Naima EL HAOUD and Sara OUSGHIR,' Management of innovation in radically innovative startups: insights from moroccan companies.
ID18: Hanene HAMMAMI and Afef SAHLI,'Maximizing the Visibility and Performance of an E-commerce Website: The Importance of an SEO Strategy in Digital Marketing.
ID3: Hiba EL AYACHI and Sarah JUIDETTE,' Organizational behavior of the employees facing the integration of e-learning within the company: a systematic literature review using PRISMA.
ID9: Mouna Hajjaj and El Hassania Rahou,'Management Trends in the Artificial Intelligence and Data Analytics Era: A Bibliometric Exploration to Illuminate Future Research Avenues.
ID24: Majdouline Attaoui and Hasnaa Gaber,'The Influence of Channel Integration Quality on Relationship Quality & Customer Engagement.

ID46: Anas MOUKRIM, Hasnaa GABER and Adil BOULAHAOUAL, 'Examining the impact of electronic word-of-mouth (eWOM) on customers' purchase intention: The mediating role of trust.
ID14: Ayman MAZZOUZ, Fatima-ezzahra HARBAL, Abdelali ELMOUFIDI and Mohammed ERRITALI,'The Impact of AI in E-Finance: Transforming the Financial System and Enhancing Customer Experiences.
ID17: Hajer Zitouni and Hajer BEN LALLOUNA HAFSIA,' Development of a Scale for Measuring Virtual Identity.
ID23: Abdelali ELMOUFIDI and Zakaria AIT IKHLEF,'An ontology-based business intelligence application in a financial knowledge.
ID25: Karim Darban, Smail Kabbaj , A Call for Responsibility: Social Media and the Need to Monitor Hate Speech and Fake News for Global Peace.
ID83: Smail Mahjoubi, Smail Kabbaj, GOVERNANCE OF INFORMATION SYSTEMS IN AFRICA: CASE OF MOROCCO
ID72: Brahim SABER, Naima EL HAOUD and Youssef ELBAHAR,' Effects of Artificial Intelligence on jobs, productivity and inequality.
ID71: Brahim SABER and Naima EL HAOUD,' Artificial Intelligence and double technological dividend.

ID26: Siham JABRAOUI and Hasnaa GABER, 'The Organizational Impact of CRM Projects in Moroccan Banking Organizations.
ID28: Loubna BOUAÏCHA,' Blockchain at the service of smart cities Model-based on smart contract and SSI authentication between citizens and administrations (Case of the National Agency for Land Conservation, Cadastre, and Cartography).
ID34: Alaoui Yasmine and Khatib Majda, 'Towards a collective and positive territorial marketing based on the Digital Case of the “WeCasablanca” brand.
ID40: Souad BAYA, Abdellali FADLALLAH, Hamza EL BARAKA and Ismail MOUHIL, 'Analysis of Real Exchange Rate Misalignments in Morocco: Empirical study using machine-learning techniques.
ID84: Mostafa El Jai, Digitalization of Banking System in Morocco speeds up.
ID50: Ouahib AJIL, Maha REZZAI, Wafaa DACHRY, Hassan GZIRI and Ahmed MOUSRIJ,' Industry 4.0 : An Architecture for Data Flow Platform and Effective Data Cleaning - Study Case with DBSCAN.

ID52: Aicha BOULALA, Hasnaa GABER and Adil BOULAHOUAL,' Use of social network sites and compulsive buying behavior: Litterature review using PRISMA.
ID62: Nouhaila BELHIM and Rachida AALALI, Digital transformation of human resources in the Moroccan public sector.
ID51: Azzeddine Allioui, Wafa Oulad Benaissa, Kabbaj Smail and Ouahtita Fatine, “Exploring the Relationship between Corporate Social Responsibility and Financial Performance: A Comprehensive Literature Review”.
ID2: Muhammad Suwaed, Economical Change in the Arab Society in Israel: Developments and Barriers.
ID32: S. El Jarroudi, F.Touhami and M. El Adnani,'Leveraging Digital Transformation for Territorial Marketing 4.0.
ID64: Soumaya MAZTOUL,'BANKS ESG AND FINANCIAL PERFORMANCE: THE MEDIATING EFFECT OF LOAN QUALITY.
ID81: R. Karunambika, J.ArthiDigital Support Systems facilitating Sustainable Business Models and the way forward for Early Women Entrepreneurs

ID15: Habiba BOUIJIJ and Siham AOUAD,' Machine Learning for URLs Classification using Lexical Analysis.
ID13: Hamid OUIDIR,' Performance of an Underwater Wireless Sensor Network in Edge Computing Context.
ID20: Houda OUBALAHCEN and Moulay Driss EL OUADGHIRI,' Recommender Systems Using Graph Neural Networks.
ID55: Abdelaali KEMMOU, Adil EL MAKRANI, Ikram ELAZAMI and Moulay Hafid AABIDI,' Automatic facial expression recognition under partial occlusion based on motion reconstruction using a denoising autoencoder.
ID30: Imane AITOUHANNI,' Machine Learning-Based Approach for Lipinski Descriptors Calculation and Comparative Study of Virus Combat Algorithms.
ID76: Abdelali Elmoufidi, Ayoub Skouta, Said Jai-Andaloussi and Ouail Ouchetto,'A Review of Semantic Web Based Approaches for Preventing Diagnosis and Treatment of Diabetes Mellitus.
ID85: Ammar ES SAID, Securing optimal mobile data exchanges in ERP SAP.
ID75: Doha HALOUI, Kenza OUFASKA, Mustapha OUDANI and Khalid EL YASSINI,' Towards Agriculture 5.0: historical perspectives, opportunities and future development.

ID8: Aicha El filali, El Habib Ben Lahmer and Sanaa El filali,' Forecast-Driven Supply Chain Management Using Artificial Intelligence Methods.
ID19: Mohammed Hatim RZIKI, Moulay Driss El Ouadghiri and Hamid BOURAI,' On the role of Big Data and artificial intelligence for the sustainability of complex logistics networks of offshore companies.
ID6: Mouna Hajjaj, El Hassania Rahou and Nassim Kharmoum,' Agile Beyond Software: A Case Study of Implementing Agile Principles and Methodologies in a Public Organization.
ID54: Naima El Haoud and Zineb Bachiri,'Employment and skills in Morocco in artificial intelligence era.
ID49: Nissrine Majit, Deyae Ennayer and Naila Amrous,' Securing Smart Energy Systems: Smart Grids challenges.

ID39: Asmaa Benhmama and Yasmina Bennis Bennani, 'Enhancing Recruitment Performance in Moroccan Companies: The Influence of Artificial Intelligence.
ID48: Benacher Frej, Nathalie Bétourné and Alexia Marchetto, The impact of digitalization on organizational performance in a post-crisis context.
ID61: Jabraoui Siham and Vandapuye Sophia,' Accounting in the era of artificial intelligence, what changes?
ID63: Manal Loukili, Fayçal Messaoudi, Mohammed El Ghazi and Hanane Azirar,' Leveraging Machine Learning for Dynamic Pricing in Digital Marketing.
ID69: Lhoussaine AIT BEN MOUH, OUHDA Mohamed and BASLAM Mohamed,' Hybrid Combined NEAT with HyperNEAT and A* for Trajectory Planning.

ID77: Khalid HERRADI,' Analysis of Student Satisfaction with Distance Learning During the Covid 19 Period: Case of ENCG Casablanca.
ID53: Taoufik ZINAOUI and Abdessamad OUCHANI,' Content strategy and SEO: How to develop its brand image and what tips and tools to get on the first page of the Google search engine?
ID56: Moussaoui Khaoula and Ibenrissoul Nafii,' Manager’s perception of Artificial Intelligence: Case of Moroccan organizations.
ID80: Rania Gouba and Rachida Aallali, “Artificial Intelligence and Organizational Justice: Towards an Ethical and Equitable Coexistence”.
ID78: Meriem OUDMANE, Abdelmajid IBENRISSOUL, Fadwa EL FALLAHI and Youssef BOUAZIZI,' Impact of COVID-19 on the Moroccan economy: analysis of the demand effect and technological change.